The Importance of Planning

A well thought out plan will provide tangible and intangible benefits to the business. During the first phase, we will review where you believe you are in the life cycle of your business, what you have been doing for marketing, how much you have been spending, and what type of return your marketing investment has yielded.

Assess & Evaluate

Assessing opportunity and costs associated with marketing consists of a lot of moving parts. The goal of any business should be to get a solid return on your marketing investment. Determining where you are today is the first step in planning where you want to go. Our mix of traditional and digital marketing components ensures that we are meeting your customers at the apex of where opportunity and conversions meet.

Design & Formulate

When you think about it, the foundation of any good organization begins when you place two bricks together, and it continues as you lay brick by brick. Our approach combines what you and your team are seeing on the ground with both local grassroots marketing efforts, which are based on an RMP (Relationship Marketing Plan). We rely heavily on statistical information from your POS or your gut intuition about what is working (and, most importantly, what is not working). If we can’t measure it, it does us no good to rely on it.

THE FIRST STEPS

  • Schedule Intro Call
  • Provide Complete Audit of Your Digital Assets & Local Marketing/Point of Sale Collateral
  • Schedule A Follow-Up Call To Review Our Three-Month Plan

In addition to tangible, measurable benefits, there are also intangible benefits that you will see from a structured marketing plan. Here are just a couple of the intangibles that have a high long-term yield:

  • Enhancing Overall Brand Awareness
  • Consumer Education

On the tangible side—our team will provide you lots of data each month. We are very transparent with our approach and we want you to know what we are doing. Understand that—like the stock market—not every effort will yield an acute angle of success but keeping a scoreboard front and center helps you understand what we are doing and keeps us accountable for your success. Here is a list of the reports you can receive each month:

  • Reputation management
  • Google Analytics
  • Keyword tracking
  • SEO ranking
  • PPC performance

We guarantee that our very uncommon approach will leave you wondering why you did not find us earlier. Our entire team operates like an owner. We are so proud that each of them thinks about your business as if it were their own. We know that your resources (both time and money) are limited, and we want to be good stewards of your resources.

“A Useful Metric Is Both Accurate (in that it measures what it says it measures) and Aligned with Your Goals. Don’t Measure Anything Unless the Data Helps You Make a Better Decision or Change Your Actions.”
SETH GODIN

Ready To Grow?

Contact Pure Silver Creative To Kickstart Your Marketing Strategy Today!