Who Uses SEM?

If you own a business, you’ve heard the term SEO, but a lot of business owners don’t recognize the term SEM. SEM, Search Engine Marketing, is the strategy of gaining website visitors buy bidding for ad space on search engines, such as Google!

Many organizations use SEM because they know the importance of a larger presence on Google. It is not wise to put all your eggs in one basket when it comes to SEO and ranking well on the search engine result pages with ads. There are many misconceptions about what it takes to get there. The most common pitfalls we’ve seen many business owners face is the struggle with their own organic search presence. Usually what happens is business owner’s websites are on the 2nd or 3rd page of search engines results, and less than 10% of businesses will ever advance past the first page of a search engine.

What is Search Engine Marketing?

So, What exactly is SEM? Search engine marketing drives targeted traffic. Web visitors end up on your website because they typed the keywords you targeted into the search engine. Thus, much of your traffic is relevant to your business. They come to your site looking for what you offer, so you know they are interested in what you provide, which is a warm lead, and warm leads are good for business.

Is Search Engine Marketing for You?

If you want your business to make more money as a result of your marketing and advertising efforts, then SEM is for you! SEM, commonly seen as paid advertising on search engines, is the perfect compliment to SEO and content marketing initiatives.

Why Use SEM?

  • Immediate Results
  • Better Leads
  • Conversion Focused
  • Increases Brand Awareness
  • Make You More Money!