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What Is a Cost Effective Type of Marketing?

PSC TEAM Beginners Guide Series

In The Famous Words of Weezer: Say it Ain’t So What if I told you that there is a way to have 98% of the customers you send your marketing messages to – open your message? Would you believe that if your message is appealing and branded—over 45% of recipients will respond to the offer or promotion? What would you …

PSC Blog - Beginners Guide Series Understanding Google Analytics

Beginners Guide Series: Understanding Google Analytics

PSC TEAM Beginners Guide Series

Google Analytics, a free web analytics service, provides expert tools for marketing and SEO purposes. It is available to anyone with a Google account and a functional website looking to acquire user data with the help of page tags inserted into each page code. These tags run in your visitor’s browsers to collect visitor information, transferring it to Google’s data …

PSC Blog - Beginners Guide Series Difference between SEO and PPC

Beginners Guide Series: Difference between SEO and PPC

PSC TEAM Beginners Guide Series

Many people ask, what is the difference between organic and paid search, i.e., SEO and PPC? When marketing your products and services online, you may often come across these terms. So, what do these mean, and which method should you choose for your business needs? Let’s quickly take you through the differences, and help you decide the best option for …

Finding Franchise Prospects Through SEO and Paid Search Strategies

PSC TEAM SEO/SEM

Marketing, let alone franchisor marketing, is challenging due to its ever-evolving nature and cutthroat competition. One wrong move, and you can easily lose a lot of business. For this reason, finding franchise prospects isn’t easy. It takes meticulous research and domain expertise to get where you wish to. The trick is to be present in front of the right people, …

How to Add Google My Business to Your Website

How to Add Google My Business to Your Website?

PSC TEAM SEO/SEM

Google My Business (GMB) is a potential tool for both big and small businesses to boost their local visibility and connect with their customers. Having a GMB page accelerates your local SEO efforts and lets consumers know who exists in proximity. The best part? It is FREE! You can add your business name, business category, website, location, contact details, hours …

Developing and Communicating a Brand Promise That Delivers

Developing and Communicating a Brand Promise That Delivers

PSC TEAM SEO/SEM

A lot of effort goes into making a consumer brand work. Done right—your strong customer facing brand tells your business niche or market segment what you do and what you stand for. It draws customers in and keeps them coming back. We all have experienced what happens when a customer loves a particular brand. Customers will go out of their …

How To Use Content To Improve Local Search

How To Use Content To Improve Local Search?

PSC TEAM SEO/SEM

Money alone cannot help you with your search engine ranking. It requires time, consistent efforts, tactical approaches, and above all, quality content to get you before your target audience. This is especially true with local searches. People look for local businesses every single day. If you aren’t attracting local searchers and aren’t optimizing for local SEO, you may miss out …

The Value of LOCAL SEO For Small Business

The Value of LOCAL SEO For Small Business

PSC TEAM SEO/SEM

Are you a small business owner looking to level up your digital marketing strategies? So many small businesses in Florida benefit from local SEO, and so can you. More than 90% of all internet searches intend to find a local service provider around. Out of these, 46% of searches come from Google. It makes no sense to miss out on …