Many people ask, what is the difference between organic and paid search, i.e., SEO and PPC? When marketing your products and services online, you may often come across these terms. So, what do these mean, and which method should you choose for your business needs? Let’s quickly take you through the differences, and help you decide the best option for you.
PPC (Pay-Per-Click)
PPC is the process of having your listing appear on search engines through paid tactics. After your ad campaigns approve and start running, you may show up almost instantly for relevant keywords. Every time a user clicks your ad, you need to pay a certain amount to the search engine. With an auction-based system, those bidding higher will appear on top of the search results. An easy way to identify PPC results is to make a simple Google search and the top-most results accompanying the term “Ad” are PPC ads.
SEO (Search Engine Optimization)
SEO refers to a bunch of strategies that help your website appear on the search engine results pages to obtain organic traffic. The tactics indicate search engines like Google what your website is about and the kind of searches your listings must appear on. The website that Google analyzes as high quality and relevant appears on the first few pages. The results listed apart from those documented as “Ad” are organic results generated by Google based on numerous ranking factors and an intricate algorithm.
Which Is Right For You?
Your business and its offerings can be found organically as well as through paid advertising. These have immense value, and both work in combination to offer measurable results. Both of these increase your chances of appearing in front of the right customers driving better sales.
While PPC gets the first bite at the apple, is considerably less complicated than SEO, and works pretty fast, SEO is a long-term strategy to increase your search engine rankings and remains relatively consistent.
If you are looking for a comprehensive consultation on which strategies may be appropriate for your business, get in touch with the Pure Silver Creative team. We will help you get found online in the most suitable manner.