What Is a Cost Effective Type of Marketing?

PSC TEAMBeginners Guide Series

In The Famous Words of Weezer: Say it Ain’t So What if I told you that there is a way to have 98% of the customers you send your marketing messages to – open your message? Would you believe that if your message is appealing and branded—over 45% of recipients will respond to the offer or promotion? What would you …

PSC Blog - Beginners Guide Series Understanding Google Analytics

Beginners Guide Series: Understanding Google Analytics

PSC TEAMBeginners Guide Series

Google Analytics, a free web analytics service, provides expert tools for marketing and SEO purposes. It is available to anyone with a Google account and a functional website looking to acquire user data with the help of page tags inserted into each page code. These tags run in your visitor’s browsers to collect visitor information, transferring it to Google’s data …

PSC Blog - Beginners Guide Series Difference between SEO and PPC

Beginners Guide Series: Difference between SEO and PPC

PSC TEAMBeginners Guide Series

Many people ask, what is the difference between organic and paid search, i.e., SEO and PPC? When marketing your products and services online, you may often come across these terms. So, what do these mean, and which method should you choose for your business needs? Let’s quickly take you through the differences, and help you decide the best option for …