Content Marketing is the first impression users get from your brand. What they see on your social media profiles, your emails, and your websites, is known as content. This content is what strings visitors and prospects along in a journey to lead them to conversion. Have bad/ or lack content, you’ll have a very bad ROI.
Research shows the that the majority of businesses are using content marketing. In fact, it is being leveraged by many large businesses in the world, including Apple, Microsoft, IBM, and Tesla. Beyond the large brands, content marketing is becoming the cornerstone of many small businesses and professionals around the world. The reason is quite clear why Content Marketing is being embraced: It works!
With Old-School marketing becoming much less effective by the day, Pure Silver Creative knows the better way to amply conversions with a sound content strategy.