Finding Franchise Prospects Through SEO and Paid Search Strategies

PSC TEAM SEO/SEM

Marketing, let alone franchisor marketing, is challenging due to its ever-evolving nature and cutthroat competition. One wrong move, and you can easily lose a lot of business. For this reason, finding franchise prospects isn’t easy. It takes meticulous research and domain expertise to get where you wish to. The trick is to be present in front of the right people, …

How to Add Google My Business to Your Website

How to Add Google My Business to Your Website?

PSC TEAM SEO/SEM

Google My Business (GMB) is a potential tool for both big and small businesses to boost their local visibility and connect with their customers. Having a GMB page accelerates your local SEO efforts and lets consumers know who exists in proximity. The best part? It is FREE! You can add your business name, business category, website, location, contact details, hours …

Developing and Communicating a Brand Promise That Delivers

Developing and Communicating a Brand Promise That Delivers

PSC TEAM SEO/SEM

A lot of effort goes into making a consumer brand work. Done right—your strong customer facing brand tells your business niche or market segment what you do and what you stand for. It draws customers in and keeps them coming back. We all have experienced what happens when a customer loves a particular brand. Customers will go out of their …

How To Use Content To Improve Local Search

How To Use Content To Improve Local Search?

PSC TEAM SEO/SEM

Money alone cannot help you with your search engine ranking. It requires time, consistent efforts, tactical approaches, and above all, quality content to get you before your target audience. This is especially true with local searches. People look for local businesses every single day. If you aren’t attracting local searchers and aren’t optimizing for local SEO, you may miss out …

The Value of LOCAL SEO For Small Business

The Value of LOCAL SEO For Small Business

PSC TEAM SEO/SEM

Are you a small business owner looking to level up your digital marketing strategies? So many small businesses in Florida benefit from local SEO, and so can you. More than 90% of all internet searches intend to find a local service provider around. Out of these, 46% of searches come from Google. It makes no sense to miss out on …