Optimize Your Online Marketing Budget with Our Fully Integrated Digital Marketing Strategy. We Will Help You Generate Leads, Traffic, and Sales.

Over the last 10 years, local marketing has been through its most significant evolution since television. Originally, digital marketing was viewed as a great channel to reach younger generations. However, today, the digital boom is not limited to millennials and has now reachedthe majority of Gen Xers and Boomers.

Even if you are not looking to generate online sales revenue, your business needs to appear online. In 2019, around 83% of U.S. shoppers who visited a store in the previous weekreported doing an online search before stepping into a store. No matter if you are selling a product or a service, more and more consumers are learning about it online even if they plan to visit your physical store.

Most of our clients’ core business hasn’t changed over the last 10 years, but the places where their future clients will look and interact with their business has significantly shifted. In 2019, 60% of smartphone users have contacted a business directly using search results (e.g., “click to call” option).

Standing out from your online competition is becoming more and more difficult and needs a holistic approach. To create a successful digital marketing strategy, you will need to use every single digital tool available.

At first, internet marketing tools and terms like SEO and PPC might seem foreign to you, butat Pure Silver Creative, we have been using them for over 10 years. We have become experts in adapting our clients’ marketing strategies to digitalinnovations, and we will explain to you how each digital tool can impact your business and which ad networks will provide you the best return on investment. Our marketing and development teamswill create a plan around your needs to generate sales prospects and profits for you and your company.

Our Digital Marketing Services

Most Digital Marketing Agencies focus on the use of one or two digital marketing tools like SEO and PPC or solely on advertising campaigns. At Pure Silver Creative, we believe in an omnichannel approach, meaning that we use all the digital tools available to create our digital marketing strategies. We don’t see Search ads and Facebook ads as two competitive ad formats but as tools that will allow us to reach our clients’ goals. We buy ad space if we think that it will be useful, not just to spend your advertising budget.

Content Marketing

Whether it is for your website, your social media accounts, or your print advertising, creating striking and original content is at the core of any marketing strategy. Over the years, we have specialized in cross-channel content so it can be reused across as many different advertising canals as possible.

Email Marketing

Despite being one of the oldest marketing tools, email marketing is still one of the best returns on investment available today. Simple to put in place and maintain, it allows your company to connect and keep in touch with potential customers and/or clients to generate sales.

Reputation Management

The Internet has become the main, first touchpoint for the majority of consumers. Positive ratings and comments can create hundreds of leads and sales every year, and managing reviews on websites like Yelp, Facebook Local, etc. is quickly becoming one of the most important parts of any digital marketing strategy. Over 85% of customers will hesitate to visit, make a purchase, or call your store if you have too many negative reviews. Online reputation makes and breaks hundreds of businesses across the country every day.

SEO

Making sure that clients can find your business when they need your services and products is the basis of any good marketing strategy. After analyzing your business or current website, we will be able to target the right keywords and make sure that you appear on Google's first page. But SEO is not only about keywords. Over the years, our development team has acquired extensive experience in website optimization. We will make sure that your website is clear and user-friendly with fast loading times even on mobile. With the help of our marketing team, we also make sure that your website will receive the latest updates that will help your rankings.

SEM and PayPerClick Advertising (PPC)

Search Engine Marketing is not as famous as Search Engine Optimization, but it can also be highly useful if integrated well with its organic sibling. If optimized hand in hand, SEM and SEO can create strong ROI and consumer interaction. Through Google ads, Google allows marketing agencies to create paid search ads that appear on the top of the page as a search result. Search ad campaigns are easy to set up and allow your website to rapidly rank high in the search results. Search ads also permit your website to appear on your top competitors' keywords or on highly competitive keywords. This ad format has the advantage of being displayed in reaction to a potential customer’s intent since it will only be displayed after someone types keywords related to your business.

Social Media Marketing&Management

Social media networks like Facebook and Instagram are great tools to create a community around your brand and store. From "look-alike" targeting to age and income, they have some of the most precise targeting options available today to reach specific demographics. We can also combine these targeting tools to our Geo-Fencing technology to make the targeting even more precise and obtain the best return on investment possible.

Contrary to popular belief, social media isnot only used by younger generations. In 2019, almost 70% of Americans between the ages of 50 and 64 reported using at least one social media website. Display ads on social media are a great tool for marketing agencies to reach target audiences.

Text Marketing

Now that smartphones have been adopted across all generations, text messaging has become one of the easiest ways to reach your target audience no matter where or who they are. Location is not the only advantage; consumers are used to being reached through their phones.

Over 90% of consumers reported they prefer being reached by phone than any other device. Smartphones provide am unmatched opportunity to reach your customers instantly without irritating them.

Website Design and Development

Pure Silver Creative is one of the few onlineadvertising agencies with a full in-house development team. This means that every website we design for our clients can be fully integrated into your marketing strategy. With increasing online competition, your website needs to stand out from the rest and include the latest innovation in terms of speed, data, and appearance.

One of the largest pain points clients usually have with their digital marketing agency and developers is easy and flexible communication. We know that simple tasks, like updating store hours, can become more difficult than they need to be. This is why Pure Silver Creative’s development team has created an easy-to-use ticket system so our clients can interact instantly with developers.