Social PPC Advertising
Social PPC Advertising is similar to SEM, but takes place on the social sites like FaceBook and Twitter. Think of it more like display advertising than search advertising because you are putting a ad where the people are; similar to putting a billboard along a street that gets 10,000 views per day.
Promoted Tweets are ordinary Tweets you can purchase when you want to reach a wider group of users or to spark engagement from their existing followers. Promoted Tweets act just like regular Tweets and can be retweeted, replied to, liked, and more.
There are 2 Billion people that use FaceBook every month. What else do you need to know?
How To Measure Social PPC
The measures you use will depend on the objectives of the campaign and what you set out to achieve, but here are a few methods that we find particularly valuable when measuring Social PPC campaigns:
- Return On Ad Spend
- Engagement Goals