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Your website is your brand’s digital identity. The first glance your visitors get from your website helps create its first impression, impacting future engagements. If your website visitors don’t get what they’re looking for, it takes only milliseconds for them to bounce off. So you make the site eye-pleasing, easy to use, and update quality content in hopes of seeing …
A Google Analytics Report is a comprehensive account of the performance of your website. It allows you to visualize and track multiple metrics right under a single dashboard. When you start using Google Analytics, it may seem pretty magical. But it’s important to set realistic expectations to understand what Google Analytics can and cannot do. Here’s What You Must Know …
In The Famous Words of Weezer: Say it Ain’t So What if I told you that there is a way to have 98% of the customers you send your marketing messages to – open your message? Would you believe that if your message is appealing and branded—over 45% of recipients will respond to the offer or promotion? What would you …
Google Analytics, a free web analytics service, provides expert tools for marketing and SEO purposes. It is available to anyone with a Google account and a functional website looking to acquire user data with the help of page tags inserted into each page code. These tags run in your visitor’s browsers to collect visitor information, transferring it to Google’s data …
Many people ask, what is the difference between organic and paid search, i.e., SEO and PPC? When marketing your products and services online, you may often come across these terms. So, what do these mean, and which method should you choose for your business needs? Let’s quickly take you through the differences, and help you decide the best option for …
Marketing, let alone franchisor marketing, is challenging due to its ever-evolving nature and cutthroat competition. One wrong move, and you can easily lose a lot of business. For this reason, finding franchise prospects isn’t easy. It takes meticulous research and domain expertise to get where you wish to. The trick is to be present in front of the right people, …
Google My Business (GMB) is a potential tool for both big and small businesses to boost their local visibility and connect with their customers. Having a GMB page accelerates your local SEO efforts and lets consumers know who exists in proximity. The best part? It is FREE! You can add your business name, business category, website, location, contact details, hours …
A lot of effort goes into making a consumer brand work. Done right—your strong customer facing brand tells your business niche or market segment what you do and what you stand for. It draws customers in and keeps them coming back. We all have experienced what happens when a customer loves a particular brand. Customers will go out of their …
Money alone cannot help you with your search engine ranking. It requires time, consistent efforts, tactical approaches, and above all, quality content to get you before your target audience. This is especially true with local searches. People look for local businesses every single day. If you aren’t attracting local searchers and aren’t optimizing for local SEO, you may miss out …
Are you a small business owner looking to level up your digital marketing strategies? So many small businesses in Florida benefit from local SEO, and so can you. More than 90% of all internet searches intend to find a local service provider around. Out of these, 46% of searches come from Google. It makes no sense to miss out on …
